Your dream college without a nightmare.

College admissions guides & test prep gurus.

Life is full of tests.

College admissions is a big one. It’s tough to know where to start and where to go. It can feel a little like you’re lost. What you need is help, someone to point the way.

That’s what we are, guides. We help you find your own unique path through test prep, college applications, and school choice.

Through our personalized, adaptive strategies, we use a holistic approach to make students competitive. Our results-oriented work is not just about getting students into schools but growing their self-worth as young adults.

The precision of a data scientist, the emotional intelligence of a poet, and the branding acumen of a marketing whiz.

Our no-nonsense advice provides clear, practical guidance.

Our services

personalized test prep

Our highly-personalized, one-on-one strategic test prep will ensure you stun the SAT or ace the ACT. We adopt a systematic methodology that harnesses the full potential of superscoring, as well as incorporating hacks, tricks, and time-saving techniques.

college admissions

Aim. Apply. Accept. Our bespoke college counseling service will help you choose the right schools to apply to, strategize your extracurriculars and honors, fill in gaps, and make your common app not common at all.

essays & branding

College applications are a branding exercise. Work with professional writers, editors, and branding experts to tell a story admissions counselors can’t put down. Our emphasis is on cultivating a truly positive and enriching personal development experience for your child.

REAL RANKINGS

Meet our cutting-edge tool that uses real data to determine the best colleges for you – and the best colleges in general. Created by data scientists, computer geeks, and overall good guys.